When the investors arrived in 2017, there was initial excitement, but it became evident that they had bought into the company as a talking piece for their dinner parties with friends.
There have been numerous errors in execution, best illustrated by the hiring of 3 new C-Level execs in 2019 - a product officer who didn't understand the products, a people officer who wasn't a people person and a marketing officer who lived off their previous employment.
The fact that all 3 left after a year suggests that those who hired them may have made more mistakes...
The recent acquisition suggests that the company is now in a cycle of bringing investors on, attempting to grow, cutting costs (chiefly by firing staff) and selling on - eventually someone is going to be left with an expensive hangover.
