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Native Instruments

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Native Instruments Products Position reviews

1.0

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(1 total review)

Nick Williams

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1 review
1.0
Aug 29, 2019

Shame on you!

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Pros

seriously nothing good left at all!

Cons

I wont go into details of NIs past 3 months as everything has been said in detail. Shame on the management! Today you fired over 100 of your employees. Some working for this company since more than 15 years, many with family and kids. If you would have the tiniest bit of dignity you would step down and honestly apologize. You promised everyone that bringing investors in would not change anything for your employees. I don't know if you lied or if you are really so dellusional that you thought this would work out. You chose to ignore all consulting of your longtime employees, customers, artists and listen to a bunch of self-proclaimed tech gurus who know nothing about music, about NI, about social responsibilty. NI was something special: amazing people, amazing products, amazing customers, a great and fair place to work and you turned it into a profit, investor driven soulless company. I mean its ok... your experiences in the "real business world" are pretty limited your leadership skills just average. You could have simply admitted it and give the wheel to someone who knows how to really lead a company. But what you did now is just heartless and cold.

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Native Instruments Response
6y
We appreciate you taking the time to give us your feedback. During our 23-year history, we achieved many successes thanks to the ongoing passion and commitment of our employees and we are thankful for that. As we transition to a centralized organization that supports the creation of a new, unified and fully integrated platform, we had to make some tough decisions. Parting ways with our employees has been the most difficult part of our transformation, but unfortunately a necessary one from an operational standpoint. Please be assured that the terminations were handled fairly and within the relevant local laws. We realize and regret that this decision impacted our employees, their families and our local communities and are working to ensure the impacted employees receive proper support from us during this difficult time.

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