Strap in.
More than anything, the biggest downside is there is little to no stability here. There are constant departures from senior positions, and the threat of layoffs is always seen in everyone's eyes. Every all hands feels like a layoff is coming. People who've worked for the company for decades have been jumping ship for years with no real effort to rehire to these roles.
Very low possibility for career advancement. Especially in creative roles, people do not commonly get promoted or even given raises. The pay is also massively substandard for a company of NI's size and industry notoriety.
No bonuses, many years without a raise. The company is always strapped for cash, despite how badly it wants to make every year like 2020 when we were all inside making music. After being bought by private equity, it's gotten much worse.
The executive team feels like they're just coasting on big salaries until the company folds. C-suite frequently in flux, with 6+ CEO changes over four years and a revolving door of other leaders, it always felt like NI wasn't on stable footing.
Overall, the frequent change in leadership and management by private equity transitioned the company from a passionate audio company focussed on making interesting and compelling products people wanted, to a business that was more focussed on constantly re-releasing old products with few updates to squeeze what cash they can out of their customer base. Creativity both in app development and marketing was quashed in the interest of making the safe sale.
Finally, they treat their people like statistics. Frequently, layoffs and firings happen right after product launches; as soon as you finish a massive campaign or project, someone will come in with an AI-written termination notice and drop you like a hot potato.
