Nielsen reviews

Nielsen is a huge company with a multitude of services, which makes it difficult to be able to be nimble to take advantage of opportunities or change strategic tact with the evolving markets and trends. Nielsen senior executives tend to now come from a consulting background and tend to hire other past friends and colleagues. This is creating a senior management that does not have much experience in the area's to which they are in charge. Some reversed decisions, and missed opportunities over the recent years. Middle management and lower level employees don't get much opportunity to have their feedback recognized and acted upon, despite efforts for the company to be seen to do so. Nielsen has been working on their meritocracy over the past 2 years but that is only coming back in terms of recognition through internal awards, rather than helping promotions and remuneration. On the whole, below Senior level the salaries at Nielsen are a good 15 - 20% lower than the industry standard. However, they have good 401k matched contribution.

Marketplace dynamics are difficult. This is not a Con for Nielsen in particular. In fact, Nielsen's creativity and willingness to invest to overcome competitive challenges is exemplary, especially in advance of client's needs. However, the dynamics definitely create angst since competitors aren't acting in the best interest of clients and the industry overall. Their focus, for the most part, seems very short-term.