1.0
Oct 9, 2011
Recommend
CEO approval
Business Outlook
Pros
Nielsen has a market advantage of owning cross media consumer info. It has lots of talented people who are eager to innovate.
Cons
Too process oriented. People who develop the process do not understand what software development is. Old fashion tools such as WORD and EXCEL are used to manage large enterprise projects instead of investing in automated tools. These time consuming process hinders the business's ability to be innovative and be quick to market. People are boxed into particular functions and job descriptions. Cross training or taking on work that is not in your own area of responsibility is discouraged. Communication is a nightmare when you have to remember to include all the people who needs to know.