Nielsen reviews

3.0

39% would recommend to a friend

(8,206 total reviews)

Karthik Rao

Not enough data to show CEO approval

32% positive business outlook

Nielsen has an employee rating of 3.0 out of 5 stars, based on 8,206 company reviews on Glassdoor which indicates that most employees have an average working experience there. The Nielsen employee rating is 22% below average for employers within the Information Technology industry (3.9 stars).

Reviews by job title

8K reviews
1.0
Nov 11, 2009
Recommend
CEO approval
Business Outlook

Pros

Interesting work; great co-workers; opportunity to do something no one else does.

Cons

Constant turmoil; cost cutting for the sake of cost cutting - no efficiencies gained. Long learning curve for data ridiculed by upper management; upper management with no industry experience; upper management with no business background. Layoffs of high performers; low performers who are part of the current in group kept. Incomplete vetting of contractors - no problem determination and correction skills. Contractors expect Nielsen employees to fix all the problems they create.

3.0
Nov 9, 2009
Recommend
CEO approval
Business Outlook

Pros

BASES, Nielsen Online divisions seem to choose and cultivate talent better than other divisions. If you are not part of one of these organizations (and to a lesser degree, Nielsen Media), you can very easily get lost in the crowd.

Cons

Highly inconsistent from company to company. There has been a big push for integration, which as far as I could see, continues to fail. As mentioned in the pros above, some divisions carefully grow talent to poise them for Sr. Mgmt positions. The rest of the company seemed to be run like those old "choose your own adventure" books. It was not uncommon to write my own performance review, and forget about training! Training opportunities are not encouraged or discussed. Everyone is focused on the client, which in itself is not a bad thing, but internal care is needed as well. As far as irresponsible, it's no secret that there have been layoffs across the board (not just IT, but client-facing positions as well). Some very incompetent people are still at work, while top performers have been let go. I do not feel that the GE 70-20-10 model has been followed at all. Layoffs have been a headcount / numbers game, and NOT a talent management endeavor in the least.

2.0
Nov 9, 2009
Recommend
CEO approval
Business Outlook

Pros

It has a great name in market research and will allow you to work with the top FMCG companies. At BASES, you will learn state-of-the-art modeling and analyses of marketing plans and innovation projects. Fun place to work.

Cons

Watch out for who your manager is (or group manager). This makes all the difference. In my first year in the company my department of 14 people had ZERO turnover. Not bad, hun? I loved to work there. Then one change of manager (not even my direct manager), took things down. In two years, almost everyone left. My group manager would demand long work hours from everyone - she would come in late and leave late, therefore she would make everybody else leave late as well. She had a flexible work schedule, others had to follow hers or else. Absolutely no respect for work-life balance. I participated in a all-analyst event to discuss the company's future and talk about problems other people in my team trusted me with and, the information that was supposed to be private and anonymous reached my managers and a few months later I was laid off. At BASES, you will have a limited set of skills extremely especialized that may not be relevant to other employers, especially if you are not in the entry level roles.

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