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      Nielsen

      Engaged Employer

      Nielsen reviews

      3.0

      39% would recommend to a friend

      (8,206 total reviews)

      Karthik Rao

      Not enough data to show CEO approval

      32% positive business outlook

      Ratings by category

      3.5

      Diversity & inclusion

      3.4

      Work/Life balance

      3.1

      Compensation and benefits

      3.0

      Culture & values

      2.7

      Career opportunities

      2.6

      Senior management

      Nielsen has an employee rating of 3.0 out of 5 stars, based on 8,206 company reviews on Glassdoor which indicates that most employees have an average working experience there. The Nielsen employee rating is 22% below average for employers within the Information Technology industry (3.9 stars).

      Ratings by demographic groups

      Reviews by job title

      8K reviews
      4.0
      May 28, 2009

      Some real opportunities, with some real caveats

      Senior research analyst
      Recommend
      CEO approval
      Business Outlook

      Pros

      There are opportunities to really experiment over the course of your career, because the company covers so many different areas of the marketing information world. If you're interested in learning a host of different business and working with a host of different clients, this is a great place to do that. If you are a strong performer, you will be taken care of.

      Cons

      I think we all recognize the value that outsourcing and offshoring can bring to a firm financially, and there are a lot of really good reasons that I think it should be done. However, it's clear that there's been a "one size fits all" mentality about this when something a bit more nuanced might have been more appropriate. Right now, the company seems to be spending a lot of time and resources trying to get lean, but the result may be more hierarchical than is ideal.

      3.0
      May 19, 2009

      You'll be rememberd for making a lot of money, but not making a great company...

      Vice president
      Recommend
      CEO approval
      Business Outlook

      Pros

      I used to work for BASES, a division of Nielsen. BASES was unique and wonderful. Smart, kind, and motivated people.

      Cons

      The direction since the Private Equity takeover was a disaster. Mitchell Habib & Co treated everyone like their jobs were flipping burgers and have since lost talent that will take years to rebuild.

      4.0
      May 17, 2009

      Pleasant, smart company focused on narrow CPG marketing

      Senior research analyst
      Recommend
      CEO approval
      Business Outlook

      Pros

      I was at BASES, which is a smaller unit of Nielsen focused on CPG new product consulting. BASES was a very pleasant place to work, my colleagues were kind and smart almost across the board. Work-life balance is decent (I did 45-50 hours a week I imagine). The managers were good for the most part (mine was fantastic). BASES was thought of as a leading section of the Nielsen Company, so I believe it could be a good starting point for work elsewhere in the company (although many people stay at BASES). As my first job, I learned a lot at BASES about generally navigating the workplace, and was able to find work in another industry based on my experience there.

      Cons

      New grads should consider that the work BASES does is very industry specific. You will learn a ton about a very narrow set of issues. I think this is a great first job, but if you decide market research isn't for you, leave before you become too specialized. Many people stay at BASES for years. Another thing - the work the company does is becoming more related to consulting, but client contact is quite limited. Also, I don't believe this is a good pre-MBA job - a few people had an MBA or got one through part time programs, but it was uncommon.

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