Nielsen reviews

Nielsen was a company that prided itself on hiring experienced workers and on providing clients with valid and reliable modeling results. No more. The main focus these days is on eliminating older, experienced employees who have extensive knowledge of the company and its business, and who have useful skills such as research methodology and model validation. Furthermore, management seems to be playing favorites with individual contributors, rather than considering the quality of work in making decisions about who to retain and support. Instead of hiring, keeping and promoting experienced workers, they are hiring fresh-outs who may have book knowledge about all the latest tools (e.g., keras), but who do not have the practical experience to apply them appropriately. The result is overly complicated and sub-optimal solutions to technical problems. The consequences can clearly be seen in company results. The stock is down by more than half from its high, revenues are down, and there is talk about selling the business or taking it private. Furthermore, key new services that were promised by Nielsen have not materialized, so there are no new proven revenue sources to propel the company forward. In other words, attempts to save money by hiring cheap, young and inexperienced workers and paying below industry standards will only cost more in the end.

Business is not doing well. There have been a lot of laid off's since 2016. Understaffed teams overwelmed and working more than 40 hours a week.