Three cons – one org, one product, one external. Internal first. Until recently, I would have said senior management is a bit old fashioned in wanting people to be in the office more than working from home. I don’t think that will be an issue any more. They have been so supportive about our transition to work from home and it feels like we are getting more done than ever. There is a very constructive spirit about this.
I mentioned the white hot panel. Our other products are older. We need to contemporize them. I do see movement in the company. Our product leadership has assigned stars to lead these path products, raising their profile internally which was needed. We are investing. And, it feels like even marketing is paying more attention to these products tnow.
Last con is a market dynamic. Our consumer insight panel is very well thought of. It is frustrating that the “big dog” competitor in the space has other products they sell to the same buyers. They keep bundling the products to mask the price. I think they know they can’t compete on data quality so they obfuscate.
