Collaborative work environment; Competitive product offering; Growing pains of mid-size SaaS company
Pros
Collaborative - Slack is heavily used at Numerator. It's not just a messenger app for communication purposes but a true collaboration platform. This is only made possible by the collaborative nature of Numerator employees. If you need help, just ask in the appropriate channels and 99% of time, someone will help you out or direct you to the right person. No one feels shamed about not knowing something. Powerful Product Suite + Strong Buying Centers + Low/Zero Implementation Effort - Numerator's solutions, individually or collectively, have unique competitive advantages over the competition. The target audience (marketing, consumer insights, shopper insights, research, category management, etc) often has an abundance of budget to purchase the solution. In addition, almost all of Numerator's solutions are web-based plug n' play tools or quick ad-hoc consulting projects that requires no effort for client IT teams. This is a SaaS trifecta.
Cons
Innovator's Dilemma - The company is struggling to shift from a "disruptive" solution to a "sustaining" solution.