- SSPM / Posture is almost to commoditization, and when competing against Crowdstrike, you are competing against a vendor for which many of your customers will have paperwork and will be offered a competing product that while lacking in features compared to Obsidian, will be cheaper. Can be an interesting challenge for some like myself, but it can be a detractor and very frustrating for other sellers. Do market research before accepting your job offer and find out if this is the type of sell that you are prepared to deliver.