There is a strong need for more streamlined operational processes, particularly in automation and procedural clarity. Frequent changes in senior leadership, including four CEO transitions in three years and significant turnover in the sales leadership team, contribute to a sense of instability. Cost reduction measures have led to realistic concerns about long-term growth, and the OneSpan brand is still not widely recognized. The product development team on the OneSpan Sign side struggles with providing visibility to product roadmap & milestones goals, as well as meeting internally communicated target release dates, while an outsourced marketing function results in minimal support for lead generation. CRM data hygiene is poor, leading to operational inefficiencies. Career progression can feel limited, with greater emphasis often placed on external hires over internal promotion. Despite efforts, alignment between sales and marketing, as well as between SDRs and AEs, could be much stronger.