Where to begin. For starters the sales pitch is a script. You practice reading the script and the objections you're given before you get to calling companies. You aren't supposed to stray from the script at all. You'll get chastised by management and your mentor for doing so. It sounds absolutely ridiculous and foolish unless you add some personality to it.
Don't be fooled when they tell you about the renewal rates the ads have. If you're a new employee you'll be dealing with completely new accounts who in most cases have nothing to do with the University you're calling "for." You wouldn't believe the amount of times you'll hear "I don't believe we have any relationship with X University." In short you're cold calling so be ready for it.
The whole process is an extremely sketchy process. You'll call all the "leads" you get and explain how you're updating contact info for the university so you'll need the owner or top person's name. Then you'll turn around and call the company back to talk about new business with the university.
You'll be told to lie or do whatever is needed to get past the secretaries and operators. They'll tell you to be vague and discrete, but any smart secretary will see right through that haze. If you get turned away be prepared to get chastised.
It's a very revolving door atmosphere. You'll have about 4 days to prove you belong, but even if you make sales your job is anything but guaranteed. Don't just jump at the 40k salary. Realistically you most likely won't even come close to lasting a full year.
You'll be sitting at a desk making phone calls from 8-5. You'll be expected to rack up a minimum total of 3 hours of phone time, which starts when an actual person starts talking not when you dial, along with a minimum of 300 phone calls.