Excellent customer focused retailer but lacking in basic people skills at the home office
Pros
It's one of the best in a dismal field from which to choose if you need to be in NE Ohio. They do a terrific job of bringing emotion and personal connection to the customer experience. One of the finest retailers I've ever known. Exemplary customer focus. I'm proud of the company's involvement in its charitable programs. Sterling is a good corporate citizen.
Cons
Managers are fine task masters, but lack the ability to generate enthusiasm and commitment. Ironic that its business is about emotion, but middle managmeent does not or cannot make an emotional connection with the employees. It's a real disconnect from how Sterling treats its customers and what its stated core values are . This may be Sterling's greatest opportunity for improvement and achieving its goal of being a world class company. HQ departments are in silo mode, the classic us vs. them mentality. 401(k) plan is pathetic, been under review for more than a year.
