Let's start at the top:
CENo = Was once a customer, but is now our leader???? Who thought that this would be a good idea. Came in with some lofty sales goals, even brought in his team from a previous company. Well, these lofty sales goals, NOT EVEN CLOSE. Nothing wrong with previous sales leadership, we will get to the new leadership soon. As a leader, it is easy to rally your troops when things are going good. However, when you are hitting a rough patch, it says a lot about a leader to exude confidence and rally your troops to keep working for the ultimate goal. Well when the CENo decides not to address the troops at the holiday party, well, you kinda get an idea that he may not be the right man for this job.
Sales Leadership = Dwelling on past success before you have an idea of the new lay of the land can come back to bite you. Funny how there was a semi full team of inside and outside sales teams when this new leadership started. Hard for a new leader to get troops to rally when you berate the existing sales team and point out that they will be shown the right way to do things. Well, when new leadership fails to produce..... You tend to blame others for your failed leadership.
What do you expect to accomplish with the pipeline with new reps who don't know how to sell this product. How is sales leadership going to train, when they cannot even sell this product. A whopping 2 sales in 2015!!!!! Way to go team!!!
Marketing = When the Marketing team cannot get a hold of the CMO, because the CMO cannot keep their own calendar. You know that is a recipe for disaster. One updated product sheet from March to December is not productivity. At least you changed the color and the logo.
When good productive employees are let go, to keep those who play the brown nose game, that does not boost morale for others still employed. It questions decision making from the top and it does not boost confidence moving forward.
