Possibilities aren't translating in to opportunities under poor management.
Pros
The company is shifting its business model from being almost entirely B2B, to embracing a B2C strategy. As such, a new brand identity and marketing positioning comes with it. So there's a ton of possibilities to do really great things. At TIAA-CREF, possibility does not equal opportunity.
Cons
Very poor senior management in the digital marketing group. (Stronger, more competent leadership in other areas of the marketing organization). A strong focus on the superficial without a strong understanding of the broader strategic needs. Poor relationships with other areas of the business. Not ready or mature enough to truly compete with the big boys in the B2C market. Too much of a focus on things that aren't important. No focus on talent retention. Poor to very poor management oversight. Employee morale within digital marketing is fairly low.