Teradata has been a declining business for years. The impact of COVID has escalated the frequency at which Teradata does layoffs across the business units and more recently forcing their most loyal employees to retire. There is a complete lack of attention to hiring diversely. The bulk of the sales organization that Teradata hires come from a pool of ex-Teradata employees. That causes issues for a number of reasons: there is not a broad enough perspective of how the rest of the technology industry operates. Teradata stayed stagnant for too long instead of continuing to evolve and drive innovation like the rest of the data analytics technology leaders. Secondly, they can't attract and retain the level of talent they need if they are going to keep up in a competitive market. There is low Teradata brand equity. They can't shake the perception of being a legacy hardware vendor and they don’t have a Cloud-first strategy outside of simply offering Cloud. The leadership is consistently shifting at the top - no one stays long enough to make an impact. When there is a glimmer of hope that a leader might make an impact, their strategy is quickly shut down by long-timers that simply don't understand that they have to try something different to change the trajectory of the business. The time to market and level of innovation is not meeting the standards of the industry and unfortunately, I believe Teradata will continue to get in their own way. I simply can not recommend that anyone should consider joining this organization at this time.
