Family Owned Company Building a Premium Brand
Pros
As a family owned business, we don't have to answer to analytics and shareholders. We have a clear purpose and path and make decisions based on the vision of the brand, the people we serve and employ and the path that we want to forge. ThermoWorks has decided to do things differently which means it will continue to stand out and endure in our marketplace.
Cons
We're a growing company that isn't interested in selling itself off to the highest bidder, so we grow at a realistic, sustainable pace. Sometimes that means that an employee can't "move up" at the pace that other startup companies promise. Additionally, because the business is also owned outright, there are no stock or equity options. That is a problem for some while others appreciate the more predictable, straightforward compensation plan. Finally, our field can sound intimidating to some. While there is certainly a learning curve (especially if you haven't spent much time around thermometers), there is also unending support, training and access to helpful resources to help employees learn as much as they'd like to about what we do and how to help others use our products to make their lives better.
