The two major factors that SUPERVALU has to take care of is debt related to the merger of SUPERVALU and Albertsons and customer losses due to poor pricing and poor customer service. Instead of working on those items, the Senior management started building a new series of stores called Save A Lot, which added new expenses with the possibility of new income, but left the debt high and did nothing to build sales in existing stores.
Then the senior management team only looked at where to make costs in expenses, which often meant sending jobs to India and laying off their American workforce. Along with just gutting the company to the point that it is impossible to provide customer service above a poor level at all.
Only in the last six months has prices been worked on, yet that has not been rolled out across the company, instead the work has been on how we can sell parts of the company to pay down the debt.
