- Making a profit is the most important thing to the C-suite and board; hence the re-orgs never seize.
- Most of the decision makers are not Hispanic, they do not speak Spanish and are very removed from what it means to be bilingual and bi-cultural. While they know what it means from a text book perspective, they lack the practical experience that goes with it.
- Unclear how they promote diversity advancement in the sales/corporate side. As I said above, most of the executive talent is not of Hispanic origin. (note: exceptions are Miami-talent and local stations)
- Management is investing heavily in revamping image that doesn't need to be revamped with new logos for some of the networks. Ironic that we have never seen other iconic brands do this. Think of when was the last time McDonald's redid the golden arches, or when did Nike redo the swoosh or Coca Cola their logos? Never.
- Hypocritical views regarding who they really target. Their core viewer is very Spanish dominant, immigrant/1st generation adults, but now they say they are targeting English-speaking Hispanics.
