Poor execution of GTM strategy
Constant micromanagement at all levels
Priority placed on activity and quantity as opposed to quality and outcomes
Woeful investment in DAC - company not seeing ROI from that acquisition
Huge amount of employee churn (specifically sales function)
Overly complex commission plan that emphasises penalisation instead of reward
Constant scrutiny on T&E - always looking to penny pinch.
Executive leadership set in their ways and detached from reality on the ground
Misaligned product and market/price expectations - can be in the top 3 most expensive tech stack investments for customers. The cost does not match outcomes and value delivered
Poor time to value of core platform and requires constant customer maintenance
Company seems to be trying to reinvent themselves and could do better to cover broader data repositories as losing edge to competitors.