X reviews

1) Elon Musk is buying it, maybe. There is zero clarity about what the company will be and what roles and skills will be in demand or on the chopping block if the deal closes and Twitter becomes a private company. 2) This company operates in the glare of public scrutiny like no other, literally all decisions are subject to intense debate and second-guessing from millions of people with scant context of the challenges involved in managing a social media platform at the scale and speed of Twitter. 3) There may not ever be as big a business here as Wall St. wants, management has been twisting itself into pretzels trying to figure out how to increase growth and revenue with only modest progress to date, and a lot of it boils down to trying to be less like Twitter and more like competitors like TikTok. 4) Teams, org structures and goals are in constant flux, providing little continuity for people on the front lines.

The IT Department is a mess. There isn’t clear guidance on tooling and process. Leadership can misuse their authority to drive personal projects. There’s a lack of accountability on delivery of work. Teams seem to have more on their plate than what they deliver consistently.