Basis Technologies

4y

“Advertisers have a responsibility to fund the free internet, but they also have a responsibility to their customers and their firms to ensure that the sites they support are free of misinformation and propaganda. Basis Technologies has partnered with NOBL Media to offer a free way to prevent campaigns from serving programmatic ads on sites with low credibility, including those with Russian government propaganda. The technology determines whether there is disinformation through the language and language patterns on a web page. The technology — now available to all Basis platform customers at no cost through April 15 — targets campaigns toward credible, trusted publishers, helping to limit the spread of Russian disinformation as Russia continues its war on Ukraine.” Read more in MediaPost.

Basis Technologies

4y

The beginning of the year is a feeding frenzy for companies as top talent act on their New Year’s resolutions to find better opportunities for growth and workplace happiness. The thing is, though, that companies that are truly growing don’t just hire in January or February. Chicago is full of fast-growing companies that are hitting recruiting hard in 2022, with plans to grow their teams exponentially and throughout the year. What they do: Basis Technologies’ platform, Basis, is designed to help enterprise marketers save time by consolidating tools and automating previously time-consuming low-value manual processes. Product and engineering-focused: “We grew our headcount by more than 35 percent last year and are continuing to grow many of our teams this year,” said Emily Barron, EVP of talent and development. Read more in Built in Chicago.

Basis Technologies

4y

Great Place to Work Certified: Basis Technologies “97% of employees at Basis Technologies say it is a great place to work compared to 57% of employees at a typical U.S.-based company. Why work at Basis Technologies? See what employees say about what makes Basis Technologies a great workplace.” Read more about our workplace ratings on Great Place to Work.

Basis Technologies

4y

"In line with global economic sanctions, Basis Technologies has blocked all Russian state-owned and controlled media across our platform. This decision will remain in place until Russia’s military invasion and active threat to Ukraine’s sovereignty and independence is neutralized and all Russian military personnel have retreated to their country." Read the statement from our Basis Technologies CEO Shawn Riegsecker.

Basis Technologies

4y

"In the advertising industry, Black professionals have faced countless barriers due to racism. Despite this, Black individuals have made paradigm-shifting contributions to advertising throughout its history. Below, we look at five exceptional advertisers who have disrupted the marketing space in amazing ways." Read our blog post.

Basis Technologies

4y

Renowned adtech sales leader, executive advisor, and ExchangeWire AdTech Personality of the Year Matt Barash has been a longtime beneficiary of mentorship and enjoys mentoring others as well. In this episode, he chats with host Noor Naseer about how to find well-suited mentors, how to make the most of mentor relationships, and reasons to become a mentor as you grow in your career.

Basis Technologies

4y

“Best Places to Work is an awards program for remote companies and employers located in eight major markets across the U.S and remotely: Boston, Chicago, Colorado, Los Angeles, New York, Seattle and the Bay Area, as well as fully remote companies. The program rates companies algorithmically based on their compensation, benefits and culture programs. This year’s lists showcases the employers who have created a culture that supports employees — no matter if they’re in the office or at home — and is truly diverse, equitable and inclusive, among other foundational culture programs.” Basis Technologies has been recognized for our workplace in major cities and region in the U.S. such as Chicago, Los Angeles, New York, the Bay Area, Colorado, and more! Check out all the lists, including the best large companies overall, in Built In.

Basis Technologies

4y

Basis Technologies announced it placed No. 4 on the 2022 Ad Age Best Places to Work. Ad Age is a daily must-read for an influential audience of decision-makers and disruptors across the marketing and media landscape. Its Best Places to Work list is an annual ranking of companies that receive high ratings and praise for numerous factors ranging from compensation and benefits to corporate culture and leadership. Learn more in our announcement.

Basis Technologies

4y

Basis Technologies has been ranked #4 on Ad Age’s Best Places to Work 2022! From Ad Age: “How do the best places work? You’ve got to pay to play: It all starts with good compensation and a solid benefits package. Ad Age Best Places to Work 2022 honors 50 companies that did a standout job last year as the ad business rebounded, the talent pool tightened and the specter of COVID-19 remained omnipresent at work, at home—and at work at home. The winning companies outranked other workplaces in factors ranging from pay and benefits to corporate culture and leadership.” About Basis Technologies, according to Ad Age: Basis Technologies was in the right business when the pandemic hit in 2020 and sent office workers to home offices. Basis builds software that helps standardize business practices and fosters remote collaboration. “One of the core features of the platform is to unite remote teams through in-app messaging and communications,” Katie Risch, chief marketing officer of Basis Technologies, said in a recent phone interview. “And that’s actually been tremendously helpful for us."

Basis Technologies

4y

“More than a third of U.S. ad executives — both advertisers and agency media executives — plan to leave their current jobs within the next two years, and many attribute it to the increasing complexity and lack of training and support they receive from their current organization. That’s one of the main findings of a survey fielded by Advertiser Perceptions for Basis Technologies (formerly Centro) in October." Read more in MediaPost.