Basis Technologies

5y

Looking for a space to engage with industry news, educational tools, case studies, and more? Check out our new resource hub.

Basis Technologies

5y

Centro announced that it has been named a 2021 Programmatic Power Player by AdExchanger. AdExchanger is the premier content resource for technology providers, publishers, and marketers active in the marketing technology ecosystem. This is the second year in a row that Centro has been selected for the definitive list described as “the best agencies, tech providers and partners in the business.” Companies were chosen from hundreds of submissions received from across the globe. AdExchanger’s editors evaluated each entry based on the strength and breadth of offerings, documented case studies, and client references.

Basis Technologies

5y

“Automation is everywhere. We see and leverage it in our daily lives, yet many industries are hesitant to adopt it. Today, we’re looking at the digital media landscape, specifically advertising agencies and in-house media companies, to explore why automation is essential for post-pandemic success in an industry that’s already lagging behind. In this Q&A, we’ll hear from advertising industry insider Shawn Riegsecker, CEO and founder of Centro, global provider of enterprise automation technology, on why the industry needs automation now more than ever. He’ll provide an overview of why automation is so crucial to digital media industry processes, as well as his take on the trajectory of the technology.”

Basis Technologies

5y

Centro was rated the No. 6 workplace in Chicago. 93% of employees at Centro say it is a great place to work compared to 59% of employees at a typical U.S.-based company. Find out what else employees are saying.

Basis Technologies

5y

Jump-start your career in advertising and technology and utilize Centro Prep resources along the way! Our mission is to help future leaders in advertising be more prepared, informed, and diverse. Check out our various programs to learn about digital advertising.

Basis Technologies

5y

Jump-start your career in advertising and technology and utilize Centro Prep resources along the way! Our mission is to help future leaders in advertising be more prepared, informed, and diverse. Check out our various programs to learn about digital advertising.

Basis Technologies

5y

Fifty women across the country and tech industry have been recognized for their outstanding contributions. Meet them here. Michelle Michael joined Centro in 2014 as one of the company’s first in-house recruiters. Today, she leads Centro’s employer branding and recruiting operations. Prior to Centro, Michael was in sales and technical recruiting at Groupon. She drew on her years of recruiting experience to establish and grow Centro’s employer brand. Now, Michael focuses on telling stories about what makes working at Centro special and fostering inclusive experiences for candidates and employees. Michael earned her bachelor’s degree in strategic communication at Miami University and her master’s degree in organizational communication at the University of Cincinnati.

Basis Technologies

5y

Centro was proud to sponsor of the Brand Innovators 2021 Media Buying Summit. Our CEO & Founder, Shawn Riegsecker, led three fireside chats with senior-level marketers from Hilton, Facebook, and HBO Max. Check out the key takeaways from each discussion.

Basis Technologies

5y

Digital advertising has come a long way since the first display ad in 1994. And as new technologies have emerged, so has interest in how and why ads are being shown to consumers. Over the last several years, tracking methodologies that allow advertising technology suppliers to create targeting mechanisms have been subject to increased scrutiny. In response, technology developers and regulatory bodies have taken action in protecting and enforcing users’ right to privacy and choice. Let’s take a look at some of the privacy-focused steps that tech companies and government bodies have taken over the past several years, building up to the expected “death” of third-party cookies by 2022.

Basis Technologies

5y

Political advertising has quickly begun to migrate over to connected TV (CTV), or digital and streaming television, according to new data. Why it matters: “If the current trends of explosive growth in CTV viewership continue, we could see a tipping point where CTV makes up nearly half of political digital ad spend as soon as 2022,” says Grace Briscoe, vice president of candidates and causes at Centro, a digital ad placement firm that works with hundreds of campaigns across the country.