Basis Technologies

8y

“Plenty of people head off to work each day in a sea of cubicles…. But a couple of Chicago companies are making their workplaces some of the coolest places around!” Check out Centro on ABC 7’s '190 North.' The video segment is the second one from the top: http://glassdoor.com/slink.htm?key=vQ6ne

Basis Technologies

8y

"Centro announced that it has been awarded with the “Certified Against Piracy” seal from the Trustworthy Accountability Group (TAG). This is Centro’s second TAG seal, after being “Certified Against Ad Fraud” last year. TAG (http://glassdoor.com/slink.htm?key=vQf2d) is an advertising industry initiative to fight criminal activity in the digital advertising supply chain." Read more: http://glassdoor.com/slink.htm?key=vQf29

Basis Technologies

8y

"As a digital media professional, what would it mean for you to have a full set of digital tools at your disposal?" Read more: http://glassdoor.com/slink.htm?key=vQzTz

Basis Technologies

8y

Centro announced the launch of Centro Institute, an education program designed to enhance the digital media intelligence of professionals in the advertising industry. The multi-pronged catalog of events consists of workshops, regional summits, monthly webinars and a certification program — all designed for workers across all levels of expertise in digital media. Read more: http://glassdoor.com/slink.htm?key=vQwM4

Basis Technologies

8y

"Marketers are always on the hunt for data that can improve their audience-buying strategies, but many find their campaign reports to be wanting. In a January 2018 survey of US agency and marketing professionals by Centro and Advertiser Perceptions, 73% of respondents cited getting better insights and reporting deliverables from data sources and analytics as a challenge of programmatic ad management. The thoroughness of campaign reports is likely only going to become more consequential since programmatic advertising is on track to account for more than 80% of total digital display ad spending in the US this year, eMarketer estimates." Read more in eMarketer: http://glassdoor.com/slink.htm?key=vQwBA

Basis Technologies

8y

We received a lot of questions during our February Centro Institute webinar. We’ve enlisted our speaker, Christine Kim, to answer questions on our blog. Read more: http://glassdoor.com/slink.htm?key=vQj7k

Basis Technologies

8y

"Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its own DSP." Read more in Marketing Land: http://glassdoor.com/slink.htm?key=vQNSj

Basis Technologies

8y

"Are media teams built to handle the tools and the technology? Are they equipped with the digital knowledge to succeed? As part of our research with Ad Perceptions, we took an in-depth look at the state of digital media teams including how they’re currently constructed and what needs to change as the digital landscape evolves." Read more: http://glassdoor.com/slink.htm?key=vQ7p3.

Basis Technologies

8y

“Facebook’s changes to its organic News Feed make it even more important to craft a solid, full-funnel paid social strategy in order to ensure that marketing teams and organizations are reaching customers where they spend their time—whether that’s on Facebook, Instagram or other social applications and websites.” Read more from Centro’s Amy Rumpler on Adweek: http://glassdoor.com/slink.htm?key=vQ7XD

Basis Technologies

8y

What is a private marketplace? Read more on our blog: http://glassdoor.com/slink.htm?key=vQs7P