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TVadSync, a provider of technology to bridge the advertising gap between television and second screen devices, today announced the expanded availability of its real-time TV re-targeting solution for U.S. marketers. Centro powers the offering. Centro’s Basis programmatic ad platform provides a responsive API that enables TVadSync to find digital media audiences and synchronize, within minutes, the digital device ads served to the user in relation to TV commercials they have just seen. Read our press release: http://glassdoor.com/slink.htm?key=vQYwq.
TVadSync Unveils Real-Time TV Ad Re-Targeting for Marketers, Enabled by Centro
"Centro announced an integration with Sharethrough to give marketers more programmatic buying capabilities of native ads. The Sharethrough Exchange is the largest programmatic ad exchange in the ad tech ecosystem, transacting 8 billion impressions each month, with three-quarters of those on mobile devices. Centro’s Basis is the only demand-side platform (DSP) in market to pull in real-time bidding (RTB), direct, search and social advertising into one unified campaign planning and buying platform." Read more here: http://glassdoor.com/slink.htm?key=vQyoK
Centro Integrates with Sharethrough to Power In-Feed Native Ads on the Open Web
How is Centro helping media strategists and marketers? Read more: http://glassdoor.com/slink.htm?key=vQ0hD.
The Evolving Role of Strategists and Marketers
Centro announced that it has attained the No. 1 position in the latest Pixalate Video Seller Trust Index (VSTI) in the U.S. The Centro Brand Exchange achieved the recognition because of high grades on traffic quality and video player size. Read more: http://glassdoor.com/slink.htm?key=vQc3a
Centro Brand Exchange Has the Highest Quality Video Ads According to Pixalate Seller Trust Index
As automation and programmatic capabilities continue to make advancements in the industry, how does our CEO, Shawn Riegsecker, envision the role of the digital strategist evolving? Read his thoughts in MediaPost: http://glassdoor.com/slink.htm?key=vQcLr
As Automation Accelerates, Where Does The Strategist Fit In?
Centro announced the rebranding of its self-serve platform to ‘Basis.’ Basis is a SaaS solution that boosts team and campaign performance by seamlessly unifying digital media planning, buying and optimization across all programmatic and publisher-direct advertising. Agencies and marketers are projected to transact more than $500 million in digital media through Basis in 2017. It is the industry’s first all-in-one media system that fully integrates programmatic advertising and direct-to-publisher media buying and execution inside of one platform. Read more here: http://glassdoor.com/slink.htm?key=vQ4tg.
Centro Rebrands its SaaS Enterprise Media Platform for Agencies as 'Basis'
Centro’s Ian Trider is part of the IAB group that’s creating this solution to fight domain spoofing. Read it in AdExchanger. http://glassdoor.com/slink.htm?key=vQFfs
Domain Spoofing Be Gone: Ads.Txt Will Filter Out Imposter Sites | AdExchanger
"Centro has updated its platform so media planners can manage direct-sold campaigns and programmatic ones in one place." http://glassdoor.com/slink.htm?key=vQBGO
Mid-Sized Agency Norbella Uses Centro's Updated Platform To Make Life Easier For Its Media Planners | AdExchanger
Read more in MediaPost from Centro's Jessica Burget about choosing a header bidding partner: http://glassdoor.com/slink.htm?key=vQvMX.
What I Learned From The Header Bidding Dog And Pony Show
Read about how Centro is supporting Unearth The World in its mission to elevate social consciousness: http://glassdoor.com/slink.htm?key=vQ5NH.
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