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Bloomerang, the complete donor management solution for thousands of small and medium-sized nonprofits, today unveiled a refreshed brand, including a new visual identity and an updated mission, vision and values. The updated brand identity is the culmination of months of stakeholder interviews, industry research and creative iterations. “Customer input was essential to this process,” said Ross Hendrickson, Bloomerang Chief Executive Officer. “It quickly became clear that our positioning and brand system needed to better reflect the heart of what we’re best known for—sparking joy for customers. Our new brand reflects that.” Bloomerang also plans to unveil an updated user interface in the software application in the coming weeks, as well as release a number of new features this year that help the modern fundraiser thrive.
