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Continental Properties has launched We C You, the company’s second Business Resource Group and a new extension of its You Belong Here culture pillar. Designed for team members earlier in their career journey, We C You creates opportunities for mentorship, skill-building, cross-departmental networking, and shared learning. The group will help team members strengthen relationships, expand their internal networks, and build meaningful careers at Continental. Business Resource Groups, or BRGs, are voluntary, team member-led groups that support inclusive workplace experiences, education, career development, and connection. At Continental, BRGs align with the company’s culture, strategic priorities, and IDEA, which stands for Inclusion, Diversity, Equity, and Being Allies. Read on to learn more about the We C You BRG!
Continental Properties has been named a Southeastern Wisconsin Top Workplace by the Milwaukee Journal Sentinel for the 14th consecutive year, reinforcing its long-standing recognition as one of the region’s most respected employers. The Journal Sentinel’s Top Workplaces program is an annual initiative that recognizes standout organizations across southeastern Wisconsin based entirely on employee feedback. Results are gathered through the Energage Workplace Survey, an independent and research-backed tool that measures key drivers of engagement, including alignment, connection, and execution. The program highlights companies that prioritize employee well-being, growth, and a strong sense of purpose. In addition to its regional honors, Continental Properties has also been named a USA Today Top Workplace for the sixth consecutive year. The company was recognized within the 500 to 999 employee category among 408 companies nationwide. It also received two Culture Excellence awards for Purpose & Values and Innovation, along with an Industry Award for Real Estate for the second consecutive year.
Continental Properties has been named to the National Multifamily Housing Council (NMHC) 2026 Top 25 Developers list for the second consecutive year and, for the first time, has been recognized among the NMHC Top 50 Owners. The rankings are part of the NMHC 50, the organization’s authoritative annual lists of the nation’s leading apartment owners, developers, builders, managers, and syndicators. Continental’s continued recognition as a top developer reflects the company’s disciplined investment strategy, long-term market perspective, and ability to execute through a dynamic operating environment. Its inclusion on the Top 50 Owners list further signals the strength and growth of its national portfolio.
Continental Properties, a leading national developer, owner, and operator of middle-income suburban rental housing, today announced that the firm closed out 2025 with significant progress, capping a successful year of development initiatives and growth. Continental carries this momentum into an anticipated active 2026, with a robust pipeline set to further establish its portfolio across the U.S. and its position as a prominent force in the national multifamily real estate sector. Read on at the linked article to learn more!
At Continental Properties, our team members are committed to giving back to the communities we serve through our Continental Cares program and our charitable partnerships across the country. Our Continental Cares committee was formed in the spring of 2018 to identify charitable opportunities that closely align with Continental’s core values, beliefs, and work ethic. In 2025, Continental Cares partnered with three charitable organizations: Revitalize Milwaukee, Ronald McDonald House, and K9s for Warriors. We are excited to share that our team raised a record-breaking amount of $159,000 in 2025 to be donated to our charitable partners! Read on to learn more at the linked article!
Leading with Emotional Intelligence: A People-First Approach to Multifamily Management By: Joseph Faber; Service Supervisor Traditionally, the multifamily industry has relied on technical intelligence (IQ) to navigate shifting rental markets. Today, with the rise of artificial intelligence and increasingly complex customer expectations, technical skills remain essential for long-term operational success. Yet as we adapt to new tools and data-driven processes, it is easy to forget that our work is ultimately about people and their homes. KPIs, reviews, and financial metrics play a critical role in decision-making, but they can also create a level of noise that makes it harder to see the human experience behind the numbers. This is where emotional intelligence (EQ) becomes not just helpful, but essential, and why it continues to be a growing focus across Continental. The Role of EQ in Resident Experience Whether you’re starting a new role or stepping into a new community, the early days bring a mix of excitement and nerves. We learn residents’ names, listen to their stories, and build connections that make the community feel alive. Those moments matter because they create comfort, trust, and belonging. Operating a business inside people’s homes gives us a unique responsibility. IQ allows us to diagnose issues, complete tasks, and keep the property running. But EQ determines how residents feel during every interaction. Read on at the linked article!
Continental Properties is proud to announce its recognition on Multifamily Leadership's annual list of Best Places to Work in Multifamily® for the ninth consecutive year. On December 3, the 2026 finalists and their teams joined together to celebrate during the Best Places to Work in Multifamily® Live Broadcast. Continental was recognized as one of only ten companies in the 20,000+ unit category. Executive Vice President of Operations & Chief Legal Officer Paul Seifert delivered the acceptance speech on behalf of Continental Properties. The Best Places to Work in Multifamily® program, presented by Multifamily Leadership and managed by Best Companies Group (BCG), recognizes organizations that create exceptional workplace environments. BCG, an independent research firm, conducts a comprehensive two-part evaluation that includes an analysis of company policies, practices, and demographics, along with an employee survey that accounts for approximately 75% of the overall score. This recognition reflects Continental’s commitment to its culture, one of the company’s three strategic pillars, and aligns with its Evolve the Culture initiative. Through this work, Continental is strengthening leadership capabilities, elevating talent expectations, and fostering a more inclusive and connected workplace.
In Continental’s newest Leadership Lens series, Senior Vice President of Multifamily Operations Heather Riggs reflects on how resilient leadership shows up in the way we support our teams, serve our residents, and navigate an evolving market. “Resilient leadership starts with people," said Heather. "When teams feel supported and empowered, they don’t just withstand challenges; they innovate through them. That is why we invest heavily in leadership development and foster cross-functional collaboration. Resilience does not mean avoiding hard conversations or shielding teams from reality. It means equipping them with the tools, context, and confidence to respond effectively.” Heather’s perspective highlights how resilience is built day-to-day through clarity, trust, and a shared commitment to our residents and communities. Read the full article linked below!
Continental Properties, a leading national developer, owner, and operator of middle-income suburban rental housing, announced the launch of Real Estate Development Fund IV, L.P. (“Fund IV”), which will develop market rate suburban multifamily communities in undersupplied housing markets across the U.S. According to RealPage Market Analytics, an industry-leading strategic business advisory firm, multifamily starts continue to decrease nationally while demand has seen a historic rebound following a brief lull in 2023. Continued housing shortages, record high for-sale housing prices, and affordability constraints have created a dynamic that will drive strong demand and compelling investment metrics for attainably priced rental housing over the next several years. Fund IV will target well located suburban sites in undersupplied housing markets across the Southeast, Midwest and Mountain states, including Florida, Georgia, Tennessee, Illinois, Michigan, Minnesota and Colorado, among others.
Continental Properties is pleased to announce the grand opening of Springs at Five & Main, a new residential community featuring 284 garden-style apartment homes at 1000 Pinewood Avenue in Commerce Township, Michigan. The community offers studio, one-, two-, and three-bedroom layouts with private ground-level entrances and attached garage options. Each apartment home includes premium finishes, gourmet kitchens, in-home washers and dryers, and private patios or balconies. Residents also enjoy resort-style amenities such as a swimming pool, 24-hour fitness center, clubhouse, outdoor grilling stations, car care area, and two leash-free dog parks with a pet spa. “As Commerce Township continues to grow, Springs at Five & Main delivers a townhome-style living option in one of Michigan’s most desirable suburban communities,” said Jaclyn Walter, Community Manager. “Our design prioritizes privacy, comfort, and flexibility, while still offering the convenience of community amenities and attentive service.”
