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Independent insurance agents are under real pressure right now. Client expectations are rising, renewals are growing more complex, and administrative work keeps expanding – often faster than headcount can keep up.
Together, EZLynx automation solutions and EZLynx Virtual Assistant™ (EVA) help agencies improve efficiency, optimize insurance workflows, and deliver a better customer experience from day one without relying on outside virtual agents.
Rob Bourne is the senior vice president and general manager of EZLynx. He previously served as senior vice president at Applied Systems, EZLynx’s parent company, overseeing inside sales, account management, business development and alliance partnerships. Before that, he held senior roles at Athelas and Podium, where he spearheaded growth, revenue strategy and operations.
Independent insurance agents are always searching for smarter ways to serve their clients and run their businesses more efficiently. At this year’s Applied Net conference, attendees couldn’t stop raving about the EZLynx® tools they rely on every day. Whether it was a long-time agency owner or an enthusiastic newcomer, one thing was clear; EZLynx is changing how agents get things done.
The insurance industry is experiencing one of its most significant transformations in decades. Fueled by evolving customer expectations and workforce attrition, the ability to leverage agency management technology is becoming a key factor in how independent agencies compete and deliver value. At EZLynx, we’re focused on using artificial intelligence (AI), not just to automate workflows, but to fundamentally reshape how agencies operate and interact with clients.
During Applied Net 2025, the annual conference for Applied and EZLynx software users, the company announced new capabilities that put streamlined commercial lines submissions, artificial intelligence, and smarter sales and marketing tools at the heart of the EZLynx management system – helping agencies work more efficiently, deepen client relationships, and grow profitability.
EZLynx was honored a Globee® award in the 17th annual Awards for Innovation. The Globee® awards are an annual industry and peer recognition program honoring the best companies and individuals in every major industry from around the globe. The awards highlight outstanding organizations, products, and people who have made significant contributions and set new standards of excellence.
EZLynx sales development reps have had the opportunity to “score touchdowns and field goals,” all in effort to drive progress — and connect with each other. The company’s sales team engaged in a football-themed contest called the “Two-Minute Drill,” where they competed against each other to hit sales targets. “The competition boosted production, but more importantly, it sparked camaraderie,” Senior Sales Manager Julia Ysbrand said. “Reps were trading tips, coaching each other and celebrating teammates’ wins as if they were their own.”
EZLynx, an Applied company, today announced its recognition in the 23rd Annual American Business Awards®, showcasing excellence across multiple solutions. EZLynx earned an impressive four awards in the Insurance Solution category, including Silver Stevie® Awards for the EZLynx Management System and EZLynx Client Center, as well as Bronze Stevie® Awards for EZLynx Retention Center and EZLynx Rating Engine.
EZLynx, an Applied company, today announced that Insurance Pros of Central Arkansas has selected the EZLynx management system to enhance its operations and give agents back valuable time to focus on client interactions. Transitioning from an outdated platform with disparate workflows, EZLynx’s all-in-one solution will allow Insurance Pros of Central Arkansas to manage each stage of the policy lifecycle within a single system, eliminating the need to switch between different applications and reducing manual data entry.
