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We are pleased to announce that Europastry has reached an agreement to acquire Highland Baking Company, a leading U.S. producer of premium bakery products for the foodservice industry. This transaction represents a major step forward in our strategy to strengthen our presence in North America, one of the most dynamic and strategically important bakery markets in the world. By bringing together two highly complementary businesses, we are creating a stronger platform for sustainable growth, innovation and long-term value creation. More importantly, this is the coming together of two family-owned companies that share the same commitment to quality, customer focus, innovation and a long-term vision for building great businesses. Together, we will expand our capabilities, accelerate growth opportunities across the U.S. market and continue investing in the future of bakery. Following the transaction, Europastry’s global revenue will exceed €2 billion, further strengthening our position as one of the leading bakery companies worldwide. We look forward to welcoming the Highland Baking team and beginning this exciting new chapter together. https://lnkd.in/ekp2wHJC #WeAreBakers Europastry USA
Europastry promotes #WeAreBakers, a series born from its motto and the values that define the baking profession: grounded, dedicated, flexible, brave and committed professionals. Convinced that the best way to convey these values is, first and foremost, through daily work, and secondly by paying tribute to those who embody them, Europastry has developed this series as a recognition of #bakers from around the world. They all share a common purpose: to change people’s lives through something as essential, everyday, and at the same time magical as #bread. In recent years, the company has produced 19 episodes of We Are Bakers, a series that highlights principles such as effort, passion and humility. Throughout these episodes, the protagonists speak about their craft with extraordinary passion and show how the values of #baking are deeply connected to their personal values, their families, and their way of understanding life and the world. Stay tuned, more inspiring stories are yet to come. #WeAreBakers
Europastry continues to move forward with a clear vision for sustainable growth and long-term value creation. In 2025, the company reached €1.63 billion in revenue, achieving an 8% increase compared to the previous year. This performance reflects a strong commitment to innovation and industrial development. Throughout the year, Europastry has advanced its investment plan, expanding production capacity and strengthening its operational footprint across key markets. Through these initiatives, Europastry reinforces its position as a global leader in the frozen bakery sector, while continuing to shape the future of bakery with ambition, innovation, and a long-term perspective. https://lnkd.in/egnmyQEx #WeAreBakers
Choosing the right #bread makes all the difference. #Brioche is emerging as one of the key players in bakery and it’s no coincidence. Unlike other breads, it belongs to the enriched dough category, made with butter, eggs, and sugar. This formulation not only enhances flavour but also transforms its technical performance and final result: a softer, more fibrous and uniform crumb, with extended shelf life. Its balance between softness, elasticity and strength makes it a #versatile solution for demanding applications, from premium burgers to gourmet sandwiches. During key moments like #Easter, its relevance increases even more: over 90% of Spaniards enjoy "torrijas" during Lent. In this context, choosing the right bread truly makes all the difference. More and more consumers and professionals are turning to enriched breads with soft, airy textures to achieve more refined and balanced results. This growing demand goes far beyond seasonal occasions and reflects a broader shift towards higher-quality bakery products. In this context, our #LeBriò range responds to this trend, offering solutions designed to meet the increasing demand for enriched breads across multiple consumption occasions. And this trend continues to expand into moments like brunch, where brioche has become a staple both in Foodservice and at home. Sensory quality, functionality, and versatility: the keys behind brioche’s growth. #WeAreBakers
We're excited to announce that Europastry USA will be exhibiting at IDDBA 2026! 🎉 Join us June 7–9 in Orlando, where the dairy, deli, bakery, and foodservice industries come together for three days of innovation and connection. You'll find us at Booth #1235 so stop by to meet our team and explore our full line of bakery products designed for foodservice operations of every size. Can't wait to see you there!
We were in Las Vegas 🍕✨ Europastry was at Pizza Expo, where we were in action with the team and showcasing some of our products. 📍 Booth #2967 Thanks to everyone who stopped by to say hi! #EuropastryUS #PizzaExpo
Recently, we celebrate the women behind the craft. From early mornings in the bakery to innovation behind the scenes, their passion, skill, and dedication help shape everything we do. Happy International Women’s Day! 💜 hashtag#EuropastryUS hashtag#womensday
A recap from our Europastry USA town hall! Good conversations, shared goals, and a lot of energy around what we’re building together. ✨ hashtag#EuropastryUSA hashtag#ourteam
