GMR Marketing

1d

We sent Michael S., our SOLE Science™ Experience Auditor and GMR Content Director, to Essence Fest in New Orleans where Black Joy, belonging and community were in abundance. These are Michael's top 3 activations based on SOLE Science™ scores. 🎯 #1 TARGET 🔥 4-hour lines with enthusiastic attendees who were prepared to wait because they knew it was worth it. ❤️ People happily sporting their red bags throughout the event. Target showed up with authentic intent resulting in brand perception transformed by their presence, not a performance. Per GMR’s Experience EQ, they leaned into the Need State of Belonging. #2 DISNEY 👂 The ears. Always free. Worn proudly, regardless of age. 🎯 Programming that never stopped and a footprint where families felt welcomed and nostalgic. Disney focused on togetherness and fun, giving way to the Need State of Release. #3 COCA-COLA 🎪 Largest footprint. Open access. 🌟 Sub-brand experiences that felt intentional—Simply Lemonade's family portraits & Smart Water's affirmation flowers were unexpected winners. 💫 People engaged at their own level. Coca-Cola created a footprint that gave everyone options to engage where it mattered most to them. Like Disney, Coke's activation resonated with the Need State of Release. The Lesson? When you align with the cultural moment and show up with genuine care, brand impact follows.

GMR Marketing

2d

46% of World Cup viewers had never watched soccer before. Working alongside GMR's parent company, Omnicom, we helped the Fan Graph team unearth compelling insights that tell a crucial story: who showed up, when they engaged, and which households will return for the Women's World Cup. This is what Fan Graph intelligence allows GMR to do—move beyond viewership numbers to actionable audience understanding. The audience is primed. The data is clear. The opportunity is now. #FIFAWorldCup #FanGraph #SportsMarketing #Omnicom #ExperientialMarketing

GMR Marketing

6d

Bank of America's Fan Bands became the FIFA World Cup's must-have item. Our SOLE Science™ Snippet this week by Fredda Hurwitz breaks down why. While most sponsors pushed forgettable swag, Bank of America understood something deeper: fans don't just support the team—they are the team. The result? Lasting brand moments built on belonging, not gimmicks. This is what happens when brands truly understand fandom. Our data collectors assess thousands of activations worldwide to identify these patterns, so we can share emerging trends with our clients (and you). Stay tuned for upcoming SOLE Science™ Snippets. ✨ #SOLEScience #ExperientialMarketing #FanFirst

GMR Marketing

1w

Xfinity Rollout Activation ⚾️🌟 Xfinity brought the magic of sports to the fans of Philadelphia through the Xfinity Rollout! Our Trophy Truck and LED caravan hit iconic Philly landmarks, connecting fans with exclusive rewards, signed memorabilia, and unforgettable moments. Over 2,500 fans scored everything from iPads and Oakleys to otherpremium merchandise. The highlight? Meeting Phillies legends like Jimmy Rollins and surprise ice cream moments that had everyone smiling. It was an absolute blast bringing fans closer to the sports they love. #GMRClient #ExperientialMarketing #SportsMarketing

GMR Marketing

1w

Two years to LA28. The work is underway and the energy is electric. We're ready to create experiences that only happen once every four years. Are you? #SummerOlympics #ExperientialMarketing

GMR Marketing

1w

⚽ From football fan to futbol fan! Our team had an incredible time experiencing the energy of the crowd and witnessing the amazing fan activations brought to life at the World Cup. Huge thanks to GMR's John A. Shumate for the reminder of why we do what we do—sports truly bring people together. #SportsMarketing #ClientExperience

GMR Marketing

1w

From broadcast to participatory. From spectacle to belonging. From audience to community. On the latest episode of Voice of Experience, Max and Elke explore the seismic shift reshaping how iconic brands are built—and reveal the uncomfortable truth: community, not scale, is the new currency for brands. They unpack why participation is the new premium and how Liquid Death, bottom-up fandom, and co-created experiences are reshaping loyalty in 2026. 🎭 Listen now. 🎙️ Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y #VoiceOfExperience #BrandCommunity #Experiential

GMR Marketing

2w

One week in Boston proved the World Cup's impact goes far beyond the final score. GMR's Senior Director of Growth and Transformation, Duane Tynes, experienced this firsthand as the Tartan Army and global supporters transformed the host city of Boston. His reflection on what they brought—the authenticity, the joy, the genuine human connection—proves why the World Cup transcends sport. Read his full piece to understand why the greatest moments at the tournament happen far beyond the pitch. #FIFAWorldCup #ExperientialMarketing #FanExperience #SportsMarketing#Culture

GMR Marketing

2w

Fresh frozen custard, merch, and a VIP photo op with Cheddar the Cow. The Culver's Restaurants Blue Room Experience made its debut at Summerfest this weekend, delivering pure Midwest magic. And GMR helped bring the two iconic Wisconsin brands together. Next stop: Minnesota Country Club music festival (July 10-11). See you there. 🍦 #EventActivation #BrandExperience #CreativeStrategy #GMRClient

GMR Marketing

2w

While global sponsors competed for attention, a tiny doll dominated Mexico's FIFA World Cup Fan Fest. Written by Fredda Hurwitz and shared by Margaret (Meg) Stewart, discover why cultural connection always beats main-stream swag. We send data collectors out to experiential activations around the world, so we can share the trends we're seeing with our clients (and you). Stay tuned for upcoming SOLE Science™ Snippets. ✨ #FIFAWorldCup #SOLEScience #ExperientialMarketing #BrandExperience#CulturalMarketing