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GOAT co-founder Daishin Sugano explains that the Huarache design was so different, it really only found an original consumer base among sneakerheads who gravitate toward shoes that stand out from the pack. Nike stuck by the shoe and saw a renewed interest in the model when it brought back the iconic “Scream Green” colorway in 2014. Since then, that bet has paid off.
How One of Nike's Weirdest Sneakers Became a Best-Seller
Our pop up gallery's inaugural exhibition, The Greatest: Los Angeles, will shine the spotlight on the City of Angels’ contributions to the global sneaker movement, and focuses on the impact and history behind 25 specific pairs of shoes.
GOAT Announces Los Angeles Pop-Up Gallery
Adam Bain, former Twitter COO and long-time sneaker enthusiast, has just joined GOAT's Board of Directors.
Hot sneaker marketplace GOAT adds former Twitter COO Adam Bain to board
We're excited to announce that Sneaker enthusiast and former Twitter COO, Adam Bain, has joined GOAT's Board of Directors.
Sneaker enthusiast (and former Twitter COO) Adam Bain joined the board of sneaker startup GOAT
Before GOAT, sneaker enthusiasts had to sift through hundreds of listings on eBay and other platforms for the same exact product. On GOAT, consumers see one listing per sneaker, and it's at the lowest price.
Are Apps Actually Making It Easier to Buy Sneakers on Release Day?
The Adidas NMD and Boost lines have become so popular with sneaker enthusiasts that Daishin Sugano, co-founder of GOAT, reports that Adidas climbed from just 10% of GOAT sales to almost 40% in two years.
Adidas's Secret Weapon In The Sneaker Wars