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Goodway Group COO Jay Friedman talks about the stumbling blocks to marrying programmatic buying and native ads with Digiday. http://glassdoor.com/slink.htm?key=vI3mm
The stumbling blocks to marrying programmatic buying and native ads - Digiday
Independent programmatic services providers like Goodway Group are uncommon, but this short list just shrunk further now that Dentsu is acquiring Accordant. http://glassdoor.com/slink.htm?key=vI3mG
When leading digital researcher eMarketer needed insights about ad tech fraud, they turned to our COO Jay Friedman. http://glassdoor.com/slink.htm?key=vI3na
eMarketer Turns to Jay Friedman to Discuss Ad Tech Fraud in the U.S. - Goodway Group
Interested in the Goodway Group culture, but not really sure what programmatic advertising is? Let our Director of Account Strategy, Amanda Martin, help explain it. http://glassdoor.com/slink.htm?key=vI3XZ
What Is Programmatic Advertising? - Goodway Group
Listen up! Goodway Group Product Manager, Jonathan Pinkerton, shares the latest trends in programmatic audio. http://glassdoor.com/slink.htm?key=vI3X3
Why Advertisers Are Tuning into Audio Again - Goodway Group
Goodway Group COO, Jay Friedman, explains the forces behind digital pricing increases in AdExchanger's Data-Driven Thinking column. http://glassdoor.com/slink.htm?key=vI3XP
Marketers Need To Reset Their Pricing Expectations | AdExchanger
Goodway Group COO Jay Friedman shares the '7 metrics you need to stop focusing on' in digital media with iMedia Connection - http://glassdoor.com/slink.htm?key=vI3X5
7 metrics you need to stop focusing on