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Premium loyalty programs are less common among luxury brands - but that doesn't mean they don't work! In this recent article with Retail Touchpoints, our CEO Tom Caporaso talks about how it can be done right.
Consumers are Spending. Premium Loyalty Programs can Help Luxury Brands Capitalize on it - Retail TouchPoints
We recently surveyed 2,500 consumers on how they feel about premium loyalty programs, what they expect from them, and more. As we come out of the pandemic, customer loyalty is more critical than ever before. And a traditional loyalty program alone may not be enough to capture the hearts and wallets of your younger customers. According to the data, here’s why launching a premium loyalty program could be the answer.
Clarus Commerce on LinkedIn: New Data Shows If You Want to Attract a Younger Demographic, Offer
Listen to our CEO, Tom Caporaso, chat with Total Retail Editor-in-Chief, Joe Keenan, about what premium loyalty programs are and why members can be so valuable to brands.
Why Brands Should Launch Premium Loyalty Programs
Looking for tips on growing in your career (and even outside of it)? Our Engineering Manager, Nupur Daruka, shares her experience and gives some great advice on finding your next growth opportunity in this new interview with Power to Fly.
Architect, Senior Developer, or Engineering Manager?
Clarus is proud to be named a Contender in The Forrester Wave™️ Loyalty Solutions, Q2 2021.
Clarus Commerce on LinkedIn: Clarus Named a Contender in The Forrester Wave Loyalty Solutions 2021
Interested in working at Clarus? Our Senior Talent Acquisition Manager Laura Esposito recently shared the most important tips around interviewing with PowerToFly.
PowerToFly on LinkedIn: Meet the Recruiter: Clarus Commerce
Check out our very own Carlos Dunlap-Beard, VP, Loyalty Solutions, talk to Mark Johnson at Loyalty360 about the most important trends happening in loyalty.
Loyalty Live Mini-Series - 2021 Trends in Loyalty & CX with Carlos Dunlap-Beard
The Forrester Wave ™: Loyalty Solutions is one of the most comprehensive and respected loyalty vendor reports in the industry. Forrester identified Clarus Commerce as a “Contender” while noting the company “has built a niche loyalty technology and services business, and articulates a strong case for premium programs.” According to the report, “Clarus has exhibited steady revenue growth and increased its client base in 2020 by 18% – a testament to the value of loyalty marketing during the pandemic.” Further, the report states that “services star as Clarus Commerce’s primary strength, as reflected in its nearly 100% client retention for each of the last three years.” Clarus received a 5/5 rating in six criteria: testing and optimization, strategy and analytics services, program management services, creative services, client retention, and growth.
Clarus Named a Contender in The Forrester Wave Loyalty Solutions 2021
Clarus stands with the Asian American and Pacific Islander Community in grief and solidarity over the recent tragic events in the United States and throughout the world.
Clarus stands with the Asian American and Pacific Islander Community in grief and solidarity over the recent tragic events in the United States and throughout the world.
It's officially been a year since COVID-19 has moved us all to work from home status, but it hasn't prevented us from continuing to build our #TEAM spirit. We had a blast participating in a virtual gaming event that combined trivia with a little bit of virtual painting and more! Congrats to the “A Team” and team “Pineapple” for scoring the highest points in round 1 and round 2.
It's officially been a year since COVID-19 has moved us all to work from home status, but it hasn't prevented us from continuing to build our #TEAM spirit. We had a blast participating in a virtual gaming event that combined trivia with a little bit of virtual painting and more! Congrats to the “A Team” and team “Pineapple” for scoring the highest points in round 1 and round 2.