I was directly contacted on LinkedIn by their in house recruiter who said the role would suit my experience. I noticed it seemed to be a cross channel role as opposed to Paid Social which was my background, the recruiter vehemently reassured me that that’s what they wanted and they were looking for that background. When I joined the interview, the interviewers seemed to be looking for a cross channel planner not a paid social specialist at all, I was then asked to explain how my experience fit the role multiple times. Afterwards, the recruiter gave me feedback that I didn’t get it because they needed someone with cross channel experience. Absolute waste of time.