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2,230 marketing mba interview questions shared by candidates

Why PepsiCo? (be sure to make the distinction between the offices..and if you have some compelling reasons for being interested in NYC, state those clearly and enthusiastically) Why marketing? What are your strengths that will make you particularly successful as a marketer at PepsiCo? What are your weaknesses? Where else are you applying? Give me an example of a time you... - demonstrated strong leadership skills - demonstrated strong teamwork/collaboration skills - convinced your boss/team to adopt a viewpoint that you felt strongly about - disagreed with your boss/team Be ready for some soft marketing case questions (i.e. favorite brand and why, what can PepsiCo do better?, how should PepsiCo address the health and wellness trends that continue affect its key categories?) I was also asked how I would go about creating a brand positioning and marketing strategy for a newly acquired brand outside of Pepsi typical food and beverage portfolio. They literally pulled a pack of gum out of their pocket and said, “Pepsi just acquired Orbitz and you’ve been assigned to managing the new brand. What do you do? They asked me who I would have as the Super Bowl Half Time show performers and why? What’s your favorite marketing/advertising campaign? What’s your favorite PepsiCo brand and why? What’s your favorite brand in general and why (don’t say a competitor) If Pepsi NY is your #1, make sure to state that to your interviewers
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MBA Summer Marketing Associate

Interviewed at PepsiCo

3.8★
Apr 26, 2016

Why PepsiCo? (be sure to make the distinction between the offices..and if you have some compelling reasons for being interested in NYC, state those clearly and enthusiastically) Why marketing? What are your strengths that will make you particularly successful as a marketer at PepsiCo? What are your weaknesses? Where else are you applying? Give me an example of a time you... - demonstrated strong leadership skills - demonstrated strong teamwork/collaboration skills - convinced your boss/team to adopt a viewpoint that you felt strongly about - disagreed with your boss/team Be ready for some soft marketing case questions (i.e. favorite brand and why, what can PepsiCo do better?, how should PepsiCo address the health and wellness trends that continue affect its key categories?) I was also asked how I would go about creating a brand positioning and marketing strategy for a newly acquired brand outside of Pepsi typical food and beverage portfolio. They literally pulled a pack of gum out of their pocket and said, “Pepsi just acquired Orbitz and you’ve been assigned to managing the new brand. What do you do? They asked me who I would have as the Super Bowl Half Time show performers and why? What’s your favorite marketing/advertising campaign? What’s your favorite PepsiCo brand and why? What’s your favorite brand in general and why (don’t say a competitor) If Pepsi NY is your #1, make sure to state that to your interviewers

Questions a little irrelevant to my background, so tackling them was not an easy thing. No CV related questions at all. After why Microsoft, STAR questions followed: - Tell me about a time you had a disagreement with a client. What did you do and how you maintain client's trust? - Tell me about a time your actions created value to an internal or an external client. - Tell me about a project in which you received a whole set of new data right before the deadline. How did you handle the new situation? - What kind of skill did you develop with your last employer?
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MBA Graduate Program - Sales

Interviewed at Microsoft

4★
Feb 7, 2019

Questions a little irrelevant to my background, so tackling them was not an easy thing. No CV related questions at all. After why Microsoft, STAR questions followed: - Tell me about a time you had a disagreement with a client. What did you do and how you maintain client's trust? - Tell me about a time your actions created value to an internal or an external client. - Tell me about a project in which you received a whole set of new data right before the deadline. How did you handle the new situation? - What kind of skill did you develop with your last employer?

Why you're pursuing your MBA, why are you interested in consulting and Mastercard, "tell me about a time when", and so on. Cases weren't difficult (profitability and go to market strategy), but that means you have to stand out in other ways.
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Summer MBA Intern

Interviewed at Mastercard

4.1★
Jun 17, 2024

Why you're pursuing your MBA, why are you interested in consulting and Mastercard, "tell me about a time when", and so on. Cases weren't difficult (profitability and go to market strategy), but that means you have to stand out in other ways.

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