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Sedano's Snapshot
The story behind Sedano's Management strikes a chord with many of its South Florida customers. Armando Guerra Sr., a Cuban banker and grocer, came to the US in 1961 and bought a small grocery store called Sedano's. He kept the name and grew it into a chain of about 35 supermarkets in southern and central Florida. The stores play salsa music on the speakers and the clerks greet customers in Spanish. Packaged Hispanic foods and Latin American fruits and vegetables sit on the shelves next to typical American fare. The company is the largest member of Associated Grocers of Florida. The Guerra and Herran families (CEO Manuel Herran married the founder's niece) own most of Sedano's.
