4.0
Jun 13, 2016
Recommend
CEO approval
Business Outlook
Pros
Company general reputation Reputation of key leaders Admiration of products/services Admiration of other company initiatives (marketing campaign, community involvement, training programs) Company awards Company management philosophy Company values Company positioning in market Company growth/success
Cons
A good answer will demonstrate a knowledge of the company and industry. That means you must do your homework so that you can identify specific reasons for wanting to work for the firm.