Is ASDA a good company to work for as a Customer Assistant?

Customer Assistant professionals working at ASDA have rated their employer with 3.3 out of 5 stars in 328 Glassdoor reviews. This is a lower than average score with the overall rating of ASDA employees being 3.4 out of 5 stars. Search open Customer Assistant Jobs at ASDA now and start preparing for your job interview by browsing frequently asked Customer Assistant interview questions at ASDA .

Does ASDA pay Customer Assistant employees well?

Customer Assistant professionals rate their compensation and benefits at ASDA with 2.6 out of 5 stars based on 328 anonymously submitted employee reviews. This is 10.9% worse than the company average rating for salary and benefits. Find out more about Customer Assistant salaries at ASDA.

How happy are Customer Assistant professionals working at ASDA?

52% of Customer Assistant employees at ASDA would recommend their employer to a friend. This rating has decreased by 12% in the past 12 months. Customer Assistant professionals have also rated ASDA with a 3.3 rating for work-life-balance, 3.8 rating for diversity and inclusion, 3.0 rating for culture and values and 2.5 rating for career opportunities.

What are the top reviewed jobs at ASDA?

Sales Assistant (478) , Customer Service (392) , Customer Assistant (349) , Checkout Operator (333) , Store Assistant (318) , Retail Assistant (290) , Sales Associate (281) , Colleague (278) , Section Leader (267) , Shop Assistant (249) , Cashier (217) , Customer Service Representative (196) , Shop Floor Assistant (196) , Store Colleague (191) , Home Shopping Picker (169)

What are the pros of working at ASDA according to real employee reviews?

"The pay is good and some of the staff really know how to team play." ((in 1075 reviews)); "Colleagues are friendly and somehow manage to struggle on despite the huge pressures placed on them." ((in 935 reviews)); "Most of the people are nice and pleasant to work for and staff discount is ok wen u get the extra discount" ((in 666 reviews)); "Staff are friendly and made lots off outside work friends" ((in 512 reviews)); "Good benefits and work balance" ((in 210 reviews))

What are the cons of working at ASDA according to real employee reviews?

"Management is poor had no help once I started and not once checked to see what’s going on." ((in 1050 reviews)); "Can be long hours and tiring" ((in 531 reviews)); "We had another bad manager but they would at least help us if were struggling." ((in 518 reviews)); "You will be expected to work at the speed of light despite having no training." ((in 122 reviews)); "No work life balance if you want to advance your career or keep your job." ((in 111 reviews))

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ASDA

ASDA Customer Assistant reviews

3.3

52% would recommend to a friend

(328 total reviews)

Lord Stuart Rose

47% approve of CEO

36% positive business outlook

Ratings by category

3.8

Diversity & inclusion

3.3

Work/Life balance

3.0

Culture & values

2.8

Senior management

2.6

Compensation and benefits

2.5

Career opportunities

Customer Assistant employees have rated ASDA with 3.3 out of 5 stars, based on 328 company reviews on Glassdoor. This indicates that most Customer Assistant professionals have a good working experience there. ASDA is rated in line with the average (within 1 standard deviation) by Customer Assistant professionals compared to other employers within the Retail & Wholesale industry (3.5 stars).

Ratings by demographic groups

Race / Ethnicity

Gender

Sexual orientation

Disability

Parent or family caregiver

Veteran status

Reviews by job title

328 reviews

3.0

Jan 8, 2026

good

Customer assistant

Recommend

CEO approval

Business Outlook

Pros

great staff can have a laugh

Cons

can be a monotonous job

3.0

Dec 17, 2025

Suitable part time job while at uni

Customer assistant

Recommend

CEO approval

Business Outlook

Pros

Flexible hours, decent pay, employee discount

Cons

Sometimes expected to do more work than realistic

4.0

Nov 23, 2025

Retail Assistant

Customer assistant

Recommend

CEO approval

Business Outlook

Pros

Good colleagues and a nice team

Cons

Not any cons i can think of

Viewing 13 - 15 of 328 Reviews

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ASDA

ASDA Customer Assistant reviews

Ratings by category

Ratings by demographic groups

Reviews by job title

good

Suitable part time job while at uni

Retail Assistant

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