Is ASDA a good company to work for as a General Assistant?

General Assistant professionals working at ASDA have rated their employer with 2.3 out of 5 stars in 21 Glassdoor reviews. This is a lower than average score with the overall rating of ASDA employees being 3.4 out of 5 stars. Search open General Assistant Jobs at ASDA now and start preparing for your job interview by browsing frequently asked General Assistant interview questions at ASDA .

Does ASDA pay General Assistant employees well?

General Assistant professionals rate their compensation and benefits at ASDA with 2.5 out of 5 stars based on 21 anonymously submitted employee reviews. This is 14.8% worse than the company average rating for salary and benefits. Find out more about General Assistant salaries at ASDA.

How happy are General Assistant professionals working at ASDA?

2% of General Assistant employees at ASDA would recommend their employer to a friend. This rating has decreased by 18% in the past 12 months. General Assistant professionals have also rated ASDA with a 2.5 rating for work-life-balance, 3.3 rating for diversity and inclusion, 2.2 rating for culture and values and 2.5 rating for career opportunities.

What are the top reviewed jobs at ASDA?

Sales Assistant (478) , Customer Service (393) , Customer Assistant (349) , Checkout Operator (333) , Store Assistant (318) , Retail Assistant (290) , Sales Associate (281) , Colleague (278) , Section Leader (267) , Shop Assistant (249) , Cashier (217) , Customer Service Representative (196) , Shop Floor Assistant (196) , Store Colleague (191) , Home Shopping Picker (169)

What are the pros of working at ASDA according to real employee reviews?

"The pay is good and some of the staff really know how to team play." ((in 1040 reviews)); "Colleagues are friendly and somehow manage to struggle on despite the huge pressures placed on them." ((in 939 reviews)); "Most of the people are nice and pleasant to work for and staff discount is ok wen u get the extra discount" ((in 693 reviews)); "Staff are friendly and made lots off outside work friends" ((in 525 reviews)); "Discount and benefits are good" ((in 212 reviews))

What are the cons of working at ASDA according to real employee reviews?

"Management is poor had no help once I started and not once checked to see what’s going on." ((in 1039 reviews)); "Can be long hours and tiring" ((in 526 reviews)); "We had another bad manager but they would at least help us if were struggling." ((in 514 reviews)); "No training is provided for these though then you're looked at a bit foolishly for not knowing what to do." ((in 118 reviews)); "No work life balance if you want to advance your career or keep your job." ((in 113 reviews))

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ASDA

ASDA General Assistant reviews

2.3

2% would recommend to a friend

(21 total reviews)

Lord Stuart Rose

100% approve of CEO

30% positive business outlook

Ratings by category

3.3

Diversity & inclusion

2.5

Work/Life balance

2.5

Compensation and benefits

2.5

Career opportunities

2.2

Culture & values

2.2

Senior management

General Assistant employees have rated ASDA with 2.3 out of 5 stars, based on 21 company reviews on Glassdoor. This indicates that most General Assistant professionals have an average working experience there. ASDA is rated 35% below average by General Assistant professionals compared to other employers within the Retail & Wholesale industry (3.5 stars).

Ratings by demographic groups

Race / Ethnicity

Gender

Sexual orientation

Disability

Parent or family caregiver

Veteran status

Reviews by job title

21 reviews

3.0

Feb 24, 2026

Good

General assistant

Recommend

CEO approval

Business Outlook

Pros

Good place to work and flexible working while at college

Cons

No cons it worked well at the time

4.0

Jul 5, 2025

General Assistant

General assistant

Recommend

CEO approval

Business Outlook

Pros

Hours were ok for the work

Cons

Management can be quite strict

4.0

May 5, 2025

Decent place to work

General assistant

Recommend

CEO approval

Business Outlook

Pros

Friendly staff and many decent team leaders and managers. Decent money for night shift Convenient

Cons

Not a job with much prospects unless you’re wanting to be a manager.

Viewing 1 - 3 of 21 Reviews

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ASDA General Assistant reviews

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General Assistant

Decent place to work

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