Is ASDA a good company to work for as a Retail Sales Associate?

Retail Sales Associate professionals working at ASDA have rated their employer with 3.8 out of 5 stars in 81 Glassdoor reviews. This is a higher than average score with the overall rating of ASDA employees being 3.4 out of 5 stars. Search open Retail Sales Associate Jobs at ASDA now and start preparing for your job interview by browsing frequently asked Retail Sales Associate interview questions at ASDA .

Does ASDA pay Retail Sales Associate employees well?

Retail Sales Associate professionals rate their compensation and benefits at ASDA with 3.2 out of 5 stars based on 81 anonymously submitted employee reviews. This is 9.8% better than the company average rating for salary and benefits. Find out more about Retail Sales Associate salaries at ASDA.

How happy are Retail Sales Associate professionals working at ASDA?

85% of Retail Sales Associate employees at ASDA would recommend their employer to a friend. This rating has increased by 78% in the past 12 months. Retail Sales Associate professionals have also rated ASDA with a 3.4 rating for work-life-balance, 3.5 rating for diversity and inclusion, 3.5 rating for culture and values and 3.5 rating for career opportunities.

What are the top reviewed jobs at ASDA?

Sales Assistant (478) , Customer Service (393) , Customer Assistant (349) , Checkout Operator (333) , Store Assistant (318) , Retail Assistant (290) , Sales Associate (281) , Colleague (278) , Section Leader (267) , Shop Assistant (249) , Cashier (217) , Customer Service Representative (196) , Shop Floor Assistant (196) , Store Colleague (191) , Home Shopping Picker (169)

What are the pros of working at ASDA according to real employee reviews?

"The pay is good and some of the staff really know how to team play." ((in 1040 reviews)); "Colleagues are friendly and somehow manage to struggle on despite the huge pressures placed on them." ((in 932 reviews)); "Most of the people are nice and pleasant to work for and staff discount is ok wen u get the extra discount" ((in 676 reviews)); "Staff are friendly and made lots off outside work friends" ((in 519 reviews)); "Good benefits for staff and discounts" ((in 213 reviews))

What are the cons of working at ASDA according to real employee reviews?

"Management is poor had no help once I started and not once checked to see what’s going on." ((in 1045 reviews)); "Can be long hours and tiring" ((in 525 reviews)); "We had another bad manager but they would at least help us if were struggling." ((in 520 reviews)); "No training is provided for these though then you're looked at a bit foolishly for not knowing what to do." ((in 117 reviews)); "No work life balance if you want to advance your career or keep your job." ((in 113 reviews))

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ASDA Retail Sales Associate reviews

3.8

85% would recommend to a friend

(81 total reviews)

Lord Stuart Rose

88% approve of CEO

41% positive business outlook

Ratings by category

3.5

Culture & values

3.5

Diversity & inclusion

3.5

Career opportunities

3.4

Work/Life balance

3.2

Senior management

3.2

Compensation and benefits

Retail Sales Associate employees have rated ASDA with 3.8 out of 5 stars, based on 81 company reviews on Glassdoor. This indicates that most Retail Sales Associate professionals have a good working experience there. ASDA is rated in line with the average (within 1 standard deviation) by Retail Sales Associate professionals compared to other employers within the Retail & Wholesale industry (3.5 stars).

Ratings by demographic groups

Race / Ethnicity

Gender

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Disability

Parent or family caregiver

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Reviews by job title

81 reviews

3.0

Jul 14, 2025

yh

Retail sales associate

Recommend

CEO approval

Business Outlook

Pros

it was okay not bad

Cons

micro management issues in the work place

5.0

Jul 4, 2025

Great place

Retail sales associate

Recommend

CEO approval

Business Outlook

Pros

Good managers and colleagues to work with

Cons

Pay was not enough so moved

4.0

Jun 29, 2025

good place to work

Retail sales associate

Recommend

CEO approval

Business Outlook

Pros

Very nice team and co-workers.

Cons

It was not for me.

Viewing 10 - 12 of 81 Reviews

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ASDA Retail Sales Associate reviews

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yh

Great place

good place to work

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