All that Pro stuff being said, AWeber needs a lot of help, and there's a lot of work to be done. I feel like the team is so creative, competent, inspired, and talented that the full potential often stays bottled up. The reason for this, in my opinion, is lack of clear overall direction and a unified vision for the product and company. Does that mean we have no vision? Of course not. We have one. The vision and direction has evolved over the past few years, as the leadership team continues to refine and reinforce to the team, but I feel like it's still lacking an acuteness that would help us achieve success and take advantage of the talent here.
Email marketing as an industry is being disrupted. For a company that is 17+ years old, it's crucial to stay ahead of the curve, and provide the solution of tomorrow's email marketers, not todays. Often times, we're playing catch-up. Luckily, the leadership team is receptive to this type of feedback and I've shared this with them on multiple occasions. We are all driven to succeed, and it shows. We just need to fight past the pressure and unbottle all the capped potential.
So, I'll reiterate my point above– we really need help. We need passionate experts and fresh perspectives to help refine the vision and future of AWeber, and also to get more hands on deck to execute our top priority projects.