I feel like there is a different between editorial and sales-- and I might be a little biased because I used to work in sales, but that the editorial is often the first thing that's cut or not appreciated but without good content, one cannot sell the newspaper. When I became editor, I remember everyone congratulating me, and in reality it was almost a slight pay-cut. I think there are things the company can be doing, besides raises if that's out of the question, to do better to make workers/employees feel like they are valued, appreciated, and supported. I absolutely LOVE and ADORE my job-- I enjoy going to work every single day and I think that making people feel valued is a simple way to improve team culture/morale.