AppFolio reviews

4.0

82% would recommend to a friend

(1,142 total reviews)
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Shane Trigg

82% approve of CEO

65% positive business outlook

AppFolio has an employee rating of 4.0 out of 5 stars, based on 1,142 company reviews on Glassdoor which indicates that most employees have a good working experience there. The AppFolio employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.6 stars).

Reviews by job title

1K reviews
1.0
Dec 7, 2016
Recommend
CEO approval
Business Outlook

Pros

- Colleagues are fun to work with - Kitchen - Chance to earn a few extra bucks here and there - Software is great - Other departments seem to have fun...

Cons

Where to begin? Clearly the October 17th review isn't a real employee, only been there for a month, or they were told to say something. The previous negative reviews from the past year are dead on. Seriously.... take those into heavy consideration when thinking about applying for the company as an SDR. The executive team really doesn't care about the SDR department. They tell us we are the heart of the company and sales (duh... every SDR department is) and our feedback is heard. Is it though Mrs. CMO? Have you read these SDR reviews on Glassdoor? How has the executive team and management not put two and two together? We know why ;) Managers drink any flavor that is given to them by the executive team. Speaking of managers, lies lies lies. They are really good at micromanagement (they should write a book about it), not fighting for you, using your words against you, and covering up everything they say. Often times they tell you one thing, it'll change, they won't tell you it changed, you're still believing and achieving for the originally thing, and then once you achieve it, they'll say, "Oh. Sorry. Forgot to tell you. It's actually...". Examples of this include but not limited to: KPIs, bonus pay outs, promotion criteria, department transfer The "anonymous", optional employee survey. We were told to take it and encouraged to say good things. They practically watched us fill it out. You think any SDR is going to be honest? Anonymous surveys in a company don't exist. The pay is awful for an SDR and the bonus/commission you get when the ISR/AE decides to make it an Opportunity (fair?) is a joke. Plus, most SDR departments will pay either a bonus or a commission of the final sale to the SDR. This happens at AppFolio only if you've suffered enough as an SDR and made it to White Belt, Ninja, Green Beret, or whatever dumb thing they decide to call it. SDR jobs are a dime a dozen in the D/FW Metroplex. I guess it's because of this reality that they think they can easily put a body in a seat, so they don't change and listen to actual reviews and complaints. The executive team won't change. If you're looking for an SDR job, I highly encourage you to read all the reviews and make an educated decision. The company culture is great. I'll give you that. But as an SDR within the company under the current management and executive team... I can't wait to read the CMO's response. I'm sure it'll be a generic thank you, we value our SDR team members, we strive to be the best, blah blah blah. I've met all the executive team over my 13+ months of employment there and they are all fake and clueless. Why didn't I leave earlier? Because I was promised several things and believed in that. Guess I saw that light. But at the end of the day, executive team doesn't take the SDRs opinions into any consideration. Because if they did, the management, current atmosphere/mood, and turnover rate wouldn't be what it is.

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AppFolio Response
9y
I will say, it's the first time I've been called 'Mrs. CMO’…..! Many of our SDRs start with AppFolio as their first or second job. We provide tons of training on sales skills, communication techniques, building and maintaining a growth mindset while working in a fast paced, technology environment. I actually think it’s great that you had the chance to interact with our executive team, we value having an approachable and open team. The SDRs who have been promoted to sales, customer success and marketing positions use their time as an SDR to build super valuable skills, they own their own destiny by mastering the work and making the most of this great opportunity. I'm sorry to hear that you missed that chance and hope you find the opportunity to take advantage of it at your next position.
2.0
Jun 9, 2023
Recommend
CEO approval
Business Outlook

Pros

You can learn a lot about real estate and property management industry, some really great co-workers, nice office environment and snacks, generous PTO. 2 years ago this would have been 4-5 stars.

Cons

The new CEO seems greedy and self absorbed. Sad to watch what was a great company culture change so rapidly with the departure of tenured leaders. Executive decisions are now all about how deep can we get in our customers pockets, including thier tenants, even if it means completely destroying the relationships we worked so hard to build. It is devastating to watch - the company seems very short-sighted, while stock price may be up near term, it seems only a matter of time before frustrated customers cancel their contracts and we lose more and more deals to eager competitors.

2.0
Jun 17, 2023
Recommend
CEO approval
Business Outlook

Pros

The people putting in the work to build the applications are amazing and talented. Best job I've worked at.

Cons

Promotions were frozen and employee growth/sentiment has been completely deflated. Since the new CEO came in, there has been a massive downward shift in employee happiness and it stretches from upper management down to regular individual contributors. Showing you value profits/shareholders over all else, especially every single employee is a poor look.

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AppFolio Response
2y
Really sorry to hear that you’re disappointed in AppFolio. Like many businesses today, we’re thoughtfully managing our expenses to ensure we’re positioned to meet our financial goals. That said, I want to clarify that while we will not be running a mid-year promotion cycle, promotions, raises and bonuses are not “frozen.” Appreciate you sharing your thoughts candidly. - Elizabeth
Viewing 7 - 9 of 1,142 Reviews

Glassdoor has 1,215 AppFolio reviews submitted anonymously by AppFolio employees. Read employee reviews and ratings on Glassdoor to decide if AppFolio is right for you.