Apple reviews

Has become a very numbers-driven environment. Working at Apple Retail used to be about doing what is best for the customer first, and the numbers will follow. Now it is more about how much you can attach and how many people you can help without spending too much time with one person. Extremely high demand for technical staff with heavy limitations on the number of people that can be seen in a day. Many customers have come to expect that we will say yes to any request, and now we have to say no a lot more than we can say yes if the request is out of scope. There is no system in place to help people with educational questions or one-offs without having them sign up for a group class or forcing them to contact support over the phone. Many of the customer issues we face are created by improper expectations set by carrier stores or online support that gave incorrect or incomplete advice. Customers are routinely promised they can walk in and get help right away, and are completely blindsided when they are told they need to wait an hour or longer for a walk-in appointment. At the end of the day, it is a retail environment, and if you don't like working with people and dealing with people who will find something to complain about, this is not the right job for you.

- dehumanizing talking to certain customers - a lot of metrics to monitor performance