Jul 10, 2025
Apptimize reviews
3.6
53% would recommend to a friend
Nancy Hua
56% approve of CEO
49% positive business outlook
2.0
Mar 7, 2018
Recommend
CEO approval
Business Outlook
Pros
+ Troops on the ground. Apptimize deserves 1 star but the people make it 2. The people actually doing the work that leadership take ALL credit for are fantastic. They work incredibly hard and are a pleasure to be around. Made it worth coming to work. I have made lifelong friends. Probably the only upshot of this place. + Food. Lunch has always been provided and always good. + Office location. Great location to commute from South Bay. + Life lessons. I've learned what to avoid when looking at companies. And that does it for the pros.....
Cons
Does this box have a text limit? I start with the big ones... - Leadership. Absolute dumpster fire. I don't know why but it all seemed great when I started, maybe I drank the coolade too soon. Optimism was high, energy levels were great, some kind of leadership plan was communicated. It appears that the CEO doesn't really care about the company or employees and just wants to basically put processes in place that allow her not to work. I'm not saying she's lazy, she just not build to run companies. Other senior leaders take credit for the work of others and run from ownership of issues. Culture and performance loss is attributed to other which is an absolute lie. Everyone who has left/been fired MADE the culture. The only culture left appears to be that of fear and resentment. - Career Opportunity. Work hard, get rewarded. Yea right. Work hard, have someone else not think that is good enough, throw lofty, floaty words and targets without realizing the absurdness of it all. Synergize on that and we will circle back off line. They actually talk like that. - Downright lies. People being fired as they are not a cultural fit. Nonsense. Zero transparency. I feel awful as I once wrote a glowing review. The review I earlier wrote was true but dang, things can change in a hot minute. I apologize to anyone who started in the last 3-6 months as I feel I duped you by not being honest. My advice now? GTFO. Future employees - you are free to make your own choices. Just take into account that the 1 star reviews are real and the 5 stars are more than likely fakes. Current employees - get out. Its eye opening how much fun and inspiring working for a REAL company, with REAL leadership, with REAL vision is actually like.
5.0
Jul 19, 2017
Great place for the right person/if you know what you're looking for
Current employee, less than 1 year
San Francisco, CA
Recommend
CEO approval
Business Outlook
Pros
Apptimize is quite granular depending on the team. Let's dive into each. Engineering: this side is stable and experienced. There is a defined culture since most people have stayed on for a while, and it plays out nicely in terms of leadership and function. Don't take my word for it - it's all out on LinkedIn. The product and market is promising. Customer Success: incredible cohesion and culture. Every single one of them is a personality. This is the team that has a member riding away from work on an electric scooter, a pug coming every other Friday, and enthusiasm that seems endless. Many of the team members have been here for nearly a year, and you can (again) see for yourself on LinkedIn. It's not hard to imagine why if you've met them yourself. Enterprise/mid-market AEs: quite capable, performance driven. The senior members of this team include a former Senior AE from Dropbox and a VP of CSE and Product Development. This makes for a clearly defined process and support here is substantial. Strong leadership which knows what it's doing. Every single one of these teams are quite stable, and would receive a recommend on my part in terms of culture, stability, and leadership. Turnover on these teams has been nonexistent for the several months that I've been here. If you are inclined to believe that every company has its good and bad parts, these parts are great. Marketing and Sales Development are the only two remaining teams. They tend to be the teams undergoing the biggest changes as the company has expanded from last year to now. It isn't without precedent: a lot of startups experience growing pains as they begin to scale, and in our case, a temporary lack of experienced leadership (take this with a grain of salt, as I wasn't directly here for this) meant that these two teams oscillated back and forth without long-term plans to guide them. But in recent times, there has been more senior members introduced, so the hope is that these teams will settle on a more stable direction going forward. If you've worked in startups before and are used to the occasional uncertainty of a Series B company, you'll probably find Apptimize to be a fine place. (That's the case with me.) You'll probably also understand that the fit/cultural component is incredibly important compared to a gigantic public company. These are merely the tradeoffs of a GV-funded, YC-backed organization that is looking to grow steadily through the years. If you are not inclined to make that tradeoff, you might not have such a good time.
Cons
- Lack of company scale means there's no formal mentoring on certain teams. - Aforementioned teams also go through frequent strategy changes, and it's hard to learn/grow in that environment, especially for new hires.
