- Lack of process and direction makes it hard to get things done efficiently
- Not walking the talk when it comes to inviting ideas and collaboration from mid/lower level staff
- Need to decide what it is they do. There needs to be some disruption to realign. Are they a creative shop. Do they specialize in IT security. Or are they marketing experts.
- Cost structure doesn't make sense - hard to sell services - estimates get inflated bc creatives are responsible for tracking their own productivity and are expected to be at an unreasonable capacity
- Get priced out among competitors
