(1) Aveda is a brand of Estee Lauder. Originally Aveda had a high degree of autonomy but over time more and more functions have been centralized in the parent company. While it often makes sense to centralize, employees can get caught up in the process and/or the politics of it.
(2) Aveda historically has been associated with salons, but the salon industry has been changing radically over the past 10-20 years, even before the pandemic hit. Aveda is in the process of adapting to the new environment, which will probably mean fewer jobs in the salon channel and more jobs in other channels. Change is inevitable, but potential employees should be aware of the state of the industry.