Avid's downward spiral began when the current crop of upper management came in and essentially decapitated the company by firing several layers of management from the top down and replacing them with far too many 'friends and relations', all of whom knew virtually nothing about the industry. Long time employees were constantly shocked by the level of naivete exhibited by the actions of our new leaders. Since that period, in what seems to be a 'by the book', generic MBA approach to running a company, individual contributors have been repeatedly thrown under the bus through layoffs, benefit cuts, poor execution decisions, and mixed messaging. Most importantly, it has become exceeding clear that there is a 'ceiling' in the chain of command past which any information that may contradict the world view of the top-most leaders will not pass through. For a team that talks about 'employee engagement' at regular intervals, they don't seem to be all that interested in fostering it.
