BAT reviews

4.0

79% would recommend to a friend

(4,001 total reviews)
avatar

Tadeu Marroco

87% approve of CEO

67% positive business outlook

BAT has an employee rating of 4.0 out of 5 stars, based on 4,001 company reviews on Glassdoor which indicates that most employees have a good working experience there. The BAT employee rating is in line with the average (within 1 standard deviation) for employers within the Manufacturing industry (3.5 stars).

Reviews by job title

4K reviews
5.0
Aug 29, 2016
Recommend
CEO approval
Business Outlook

Pros

World class organization with good corporate culture. British American Tobacco(BAT) is the second largest tobacco in the world. BAT place high premium on staff training and development. BAT guiding principles: Enterprising spirit, freedom through responsibility, open minded and strength from diversity.

Cons

Introduction of incentives for better staff welfare.

1.0
Aug 26, 2015

Marketing Strategy

Recommend
CEO approval
Business Outlook

Pros

An old school place to waiting for pay checks and retirement.

Cons

company is running on low budget mode. can not afford to pay like usual anymore.

1.0
Sep 29, 2022
Recommend
CEO approval
Business Outlook

Pros

Flexible schedule, unlimited sick days, company car, cell phone and internet allowance.

Cons

The company will run you into the ground like you are a robot if you allow them. Constant tactical tasks make the job one that is not worthwhile. Initially the company was all about the people. Make the employees feel good and we will go above and beyond to provide sales because we love our jobs. They started focusing on money and company goals instead of the people, forcing in skus of cigarettes then pulling them the next year or instructing us to place them behind flip signs. Deceptively selling in New contracts making the owner seem like they are making money but then having them put all the money back into the category. Price increases were not a thing and now they happen 4 to 5 times a year to offset the losses of the reality that people are just not smoking. The new products we launch all seem like great ideas, vapes...horrible and they leak and the taste is subpar ( the only way we have "#1" title is because the government pulled all the flavors from JUUL but we are being slaughtered by the flavored disposables. Velo...a joke. So much of a joke that we went back to relaunching Snus. The list goes on with the ridiculous thoughts that go on with product launches, packaging changes and Constant resets that don't make sense. Putting Newport platinum in first position. Who and why would you think that's a good idea. Management oh I can write a book there. They will only favor the people who will brown nose. If you not ready to kiss some serious tail, then you won't make it in their inner circle. They do not care about the people, only hitting numbers by any means necessary. It has slowly became a company that I once enjoyed, loved working for and always defended. These days, It seems like they just make stuff up and pray for the best and have us doing busy work instead of actually being Sales people. Selling in products and analyzing business utilizing their sales was a great way to leverage the stores and gain long term commitments and partnerships. Now we dump product and reset the fixture each visit, the owners went from loving to see me come in to see how their store sales have increased to trying to immediately asking what am I going to change today and why did I force in all these products. In summary. The company only cares about their investors and share holders and will do whatever to get their numbers while running their people in the dirt.

Viewing 16 - 18 of 4,001 Reviews

Glassdoor has 7,333 BAT reviews submitted anonymously by BAT employees. Read employee reviews and ratings on Glassdoor to decide if BAT is right for you.